Brand Information

Conceptualised in 2020 and established in 2023 by Garçon Thabo Antonio Lupepe, 707 Atelier®, is a fashion label determined to bring something new to the world in the form of garments... for now.

707 Atelier had many names before this, all seeming to be "not perfect" by our creator, however they all had one goal in mind... these names would be the label & representation of something different to not only South Africa but to the world.

"When something new & innovative is created its hard to define it in a few words thats why i suck at explaining what category 707 fits into." - Garçon